Silvia Cottone reflects on her non-linear career in Behavioral Science and shares five key lessons: let curiosity guide you, understand your own behavior before changing that of others, observe as a behavior designer, improve what already exists, and value cultures that drive professional and human growth.

Customer Experience: From the Linear Funnel to Google and BCG Behavioral Science-Based Frameworks

Interview with Pepa Vilaplana Pérez, behavioral consultant at BeWay and financial health expert.