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Behavioral Experience
The 03 tools you need in order to help your customers make better decisions online
In this article I share 03 tools from Behavioral Science and User Experience (UX) that can influence how your customers process information and make decisions online: information architecture, choice architecture, and thinking architecture.


My passion is my job in Behavioral Science
What drives you?
For me, it's Behavioral Science. I love writing about what interests me and sharing my knowledge with students and professionals.
I hope you enjoy all the free and exclusive content I have to offer.
Look around; maybe you'll also discover what drives you.
Keep reading and learning with me!
Enjoy the free resources
You can learn about the behavioral sciences, the application of behavioral principles to the design of solutions, the experience of experts in the discipline and much more... 😃

Companies with which I have collaborated
Heurística
BeWay
Baruch University
IE University
UCAL
Universidad de la Sabana
University of Stirling
Sup de Pub
University of Bath
Behavioral Pills
UCL

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