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Hi, I´m Silvia Cottone

Behavioral Science Consultant & Worldwide speaker

Behavioral Tools

05 steps to start working in Behavioral Science (from my experience)

In particular, I will explain to you the 05 steps that I have taken on my way to becoming a Behavioral Science Consultant:

 

1. Learn 2. Connect 3. Teach 4. Apply 5. Share

Let´s talk about courses and events

Behavioral Experience

The 03 tools you need in order to help your customers make better decisions online

In this article I share 03 tools from Behavioral Science and User Experience (UX) that can influence how your customers process information and make decisions online: information architecture, choice architecture, and thinking architecture.

Behavioral Science

Usability Heuristics and Behavioral Science Heuristics: are they complementary?

Usability Heuristics and Behavioral Science Heuristics can be used to design better user experiences. Let's see how they complement each other when applied

Behavioral insights

Heuristics

Heuristics are 'mental shortcuts' or simple decision rules that the mind uses to deal with problems when it does not have the resources to solve them accurately (Kahneman, D. & Tversky, A., 1974).

Behavioral Insights

Behavioral Economics

Behavioral economics is an interdisciplinary field which gathers insights from psychology and economics to provide a realistic and scientific look at how human beings make decisions (Wilkinson, N., and Klaes, M., 2012).

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My passion is my job in Behavioral Science

What drives you?

For me, it's Behavioral Science. I love writing about what interests me and sharing my knowledge with students and professionals.

 

I hope you enjoy all the free and exclusive content I have to offer.

 

Look around; maybe you'll also discover what drives you.

 

Keep reading and learning with me!

Enjoy the free resources

You can learn about the behavioral sciences, the application of behavioral principles to the design of solutions, the experience of experts in the discipline and much more... 😃

Behavioral Interviews
Blog
Behavioral Insights
Fondo abstracto
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Personalized courses

Masterclass and Coaching

Podcasts, Webinars, Workshops

Companies with which I have collaborated 
Heurística
BeWay
Baruch University
IE University
UCAL
Universidad de la Sabana
University of Stirling
Sup de Pub
University of Bath
Behavioral Pills
UCL
What do they say about me?
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